7 X 2021 Opening of the flagship store Ania Kuczyńska Rozbrat 28/30 Warsaw
White is the brightest of colors. It symbolizes a new beginning and renewal of spiritual life.
The starting point for the project was the color and its symbolism. Materials used in the project refer to the architecture of the building / 1980s / and to nature. Bright, organic wood contrasts with modern, openwork Plexiglas furniture. Totem made with 3D print technique by UAU Project emphasizes that this is a friendly place to build relationships. The chairs come from the Portuguese and Polish mountains which are a symbol of feminine strength, light, constancy and purity.
The project is a dialogue between two generations. I designed it together with my Dad, architect Witold Kuczyński.
We wanted to capture the DNA of the brand, which forte is the quality and timeless character of the designs. The store is a site that tells its story. It is a place where you can celebrate fashion and a moment of precious time stolen for you. Listen to the music inspired by the collections, which is the background for the clothes and accessories displayed.
Logo was hand-made by lettering studio “Swada” using imported from Florence (Italy) 23 carat gold flakes.
The opening was accompanied by the brand’s signature scent, music by Daisy Cutter and the taste of Chandon Garden Spritz.