The collection explores the journey within and without - a quest for happiness and the absolute, for spiritual and physical liberation, for stillness, meditation, and peace. It draws inspiration from the solemn beauty of liturgical garments and the forgotten language of old tailoring techniques.
PURA [puːra] means pure, immaculate, untainted, and sincere in Italian. It is a tribute to intricate craftsmanship and the quality found in the construction and forms, the fabrics used, and the handmade decorative elements that adorn the collection.
Explore New Arrivals
Discover natural, warm wools
Tramontana Noir ultra-light down jacket with detachable sleeves and hood
Discover Baltic amber collection
The jewellery is made from wild Polish amber strung on red cord. Each mineral element is separated by hand-tied knots, a technique inspired by traditional pearl-stringing methods. The necklaces are available in four variations, each one unique. Designed for both adults and children, the collection pays homage to Polish heritage, reinterpreting the necklaces worn by our mothers and grandmothers while creating a new and distinctive talisman.
Baltic amber objects
Amber is an organic material, fossilized tree resin. Its golden hue evokes the sun, warmth, and life. It serves as a reminder of the power of nature, memories preserved through time, and the beauty of what is primordial.
Functional botanical perfumes are closer to the body, the senses and a sense of wellbeing. Their power lies in consciously crafted scents, compositions of natural oils that engage olfactory memory and influence mood.
Kuczyńska’s designs and fragrances are a fusion of Parisian chic, Italian sensibility and Warsaw eclecticism. Worlds that may seem to have little in common come together to create something entirely new. They are the sum of the designer’s personal experiences and her sensitive observation of the world.
Explore the Collection
Ania's personal choices
For me, PURA MMXXVI is a collection about finding beauty in simplicity, noble materials and unique forms — forms that feel distinct and far removed from the contemporary globalised world. Less is more.